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Fear and Value in Web Analytics
These are some of my thoughts related to Avinash’s recent post about how to make HiPPOs hungry for more web site analysis and optimization. I think this goes deeper than employing this or that tactic...
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Omniture Invents Fire – News at Eleven
One of the nice things about having my own web site is that I can express my own opinions. Here is one of them. I have been annoyed for a long time with Omniture’s sales methods. Omniture is having...
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Portland, Porsches, and Potential
I just got back from Portland, Oregon, where I had the good fortune to have lunch with Eric Peterson, dine with WebTrends (twice), and spend a whole day on the cutting edge of web analytics with the...
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Google Gives Better Version of the Truth
Google Analytics recently updated their product to allow users to trend data across a week or a month instead of just daily. This is a very nice improvement in their trend viewing capabilities. Which...
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Crushed by Opportunity
I am posting this solely as a means to get me writing again. I have been stepping up my experience and learning in web analytics so much over the past six months, and there is so much to share but the...
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Elements of an Awesome Web Analytics Resume
As the economy continues to take multiple turns for the worse, you need to step up your game to get hired as a web analyst. I have been seeing a lot of resumes lately, and since not everyone does what...
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Auto-setting the Date for a Dashboard
If you are like me you frequently have to update various excel based dashboards. In the pursuit of even more automation, I thought it would be fun to make Excel figure out the current date and...
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Here I go again
So, whenever my blog has lain dormant for a year or more I usually feel overwhelmingly like apologizing for not posting more often. But in the words of One Republic…It’s too late to ‘Pologize Ok, now...
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The Web Analytics Elephant
There is an Indian parable about some blind men all trying to describe an elephant. Each of them focused on one aspect of the elephant and never understood the entire elephant for what it really was....
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Analysts Aeternum
In the field of digital analytics there is a fatal conceit of thinking that adding this or that technology solution will solve the major problems of lack of insight and value in digital measurement...
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